AR vs. VR? or not?

AR vs. VR? or not?

Which is which?

VR it’s on the mainstream, and maybe because it shares one initial (R) with AR, it tends to be confused with, as if both do the same or similar things. The only similarity between the two is that both mess up with reality, however in different ways. Maybe that’s why there’s confusion. Lets clear of these nebulous concepts so you can be certain about which one does what.

As it name implies VR (virtual reality) it’s based on a virtual world, where as AR (augmented reality) enhances the real world. Clear? Not yet? The key here is what the […] Read more

Big data & geolocated AR

Big data & geolocated AR

As you may or not know, our geo AR platform (Terra Icons) is based on displaying point of interest (POI) in cities by way of using augmented reality. Terra Icons currently covers 70 cities around the world concentrated in 4 services (layers) to display within the mobile app:

Icons: landmarks of the city, like monuments, museums, buildings, etc.
Bike station location: If you live in a city which has shared biking services, you’ll know those parking stations are spread out all over the city, as they should
Metro-Subway: Metro/subway stations location
Carsharing: The location of parking lots for carsharing services. Currently only Paris, and […] Read more

The superiority of PlayStation VR

The superiority of PlayStation VR

Like several times before, we were volunteers for this year Montreal International Game Summit (MIGS). A great event! this event allows us to keep up to date with the latest trends within the game industry. This year the star was VR, which was all round. Minority media had a booth on which they showed their VR demos. Minority it’s a local (Montreal) game studio focused on creating VR experiences, his CEO (Vander Caballero) made a bold prediction during the MIGS:

The killer app for VR won’t be a shooting game, and that’s a good thing

Caballero doesn’t have an agenda against shooters, […] Read more

The AR challenges of a limiting field of view

The AR challenges of a limiting field of view

When Microsoft first showed the world HoloLens, it wowed the world with all the things it could do (display). As time passed, Microsoft has wisely kept expectations real and it has said that the device will be focused first on industrial applications (as to work with like Autocad and related) and later for gaming. Microsoft is disclosing this not because they like to go against their marketing message, it’s because if they don’t do this today, later the market will punish them. Specifically, the limitation lies around the field of view, on which is much smaller in real life than […] Read more

Taking digital advertising to newer mediums

Taking digital advertising to newer mediums

Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as, VCRs were complexed to program to record TV broadcasts. Even though broadcasters fought to keep TiVo at bay, technology kept evolving and viewers moved one to other mediums, slowly but steady. Evolution won’t stop.

AdBlocking

So, as technology keeps evolving and users habits too, advertisers started to […] Read more

AR in political campaigns

AR in political campaigns

In the developed world, political campaigns are a challenge. People used to democracy, take it for granted, thus many show apathy for engaging in the political debate. As a consequence politicians have to use any medium available in order to get some attention from the electorate. Previously they have used TV, Radio and print advertisement, some have used QR Codes on their campaign ads. And, as augmented reality (AR) is a new medium, well, lets used it also!

Currently there’s a prime minister campaign here in Canada, there are five parties on the race: Conservatives, NDP, Liberal, Green and BQ. To […] Read more

The business case for VR

VR as a concept is decades old, started to make inroads on the PCs on the 90s, never to popularized as envisioned. Then, on this decade (2010s) a crazy guy decided to make a VR headset, which in turn got the attention of a games mogul, which in turn got the attention of Facebook and bought them for a cool 2$ billion. However, up until now, VR isn’t selling as a consumer device, maybe for industrial applications (like NASA) but that’s about it. Obviously Facebook is a consumer company, and for sure, when they bought it, it was saw as […] Read more

Project Tango available for more countries, but is it worth it?

Project Tango available for more countries, but is it worth it?

Project Tango is one of the many experiments Google Alphabet has. In short, is a tablet with extra sensors that enables it to have enhanced functionality no other tablet (or computer) has. Specifically it can sense the world around the device (it did it way before HoloLens was announced), and with this information, it can offer experiences not easily available on the mobile world, or at least not as precise. One of the most interesting features of tango is its ability to measure the environment around the tablet, by doing this, using a metric tape is a thing of the […] Read more

Apple Music and the ghost of being too early

Apple Music and the ghost of being too early

We previously talked about the phenomenon we baptized the Ghost of being too early, or as it is known in the entrepreneur world: Timing.

History is plenty of failed products that were introduce too early, later to be introduce successfully by another party, in many cases a similar or the same product. The latest of these examples of possibly successful product is Apple Music.

The idea of a offering a music streaming services goes back to the growing of the internet, in the late 90’s. This idea was materialized by services like music.net and Rhapsody. By that time, Rhapsody was the hot […] Read more

Android apps on Blackberry devices

Android apps on Blackberry devices

Blackberry 10 (BB10) is based on the the QNX OS. QNX is a real time OS that’s very good, for the none geeks, real time means that’s really good 🙂 In short, the system react faster to interrupts, and that’s really good thing 🙂 However, as we all know, BB10 has not been able to caught up with the masses, which has left them in a very awkward position, as the platform enters in a difficult cycle: there are not many apps for the platform because there are not many users, and there are not many users because there are […] Read more