Taking digital advertising to newer mediums

Taking digital advertising to newer mediums

Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as, VCRs were complexed to program to record TV broadcasts. Even though broadcasters fought to keep TiVo at bay, technology kept evolving and viewers moved one to other mediums, slowly but steady. Evolution won’t stop.

AdBlocking

So, as technology keeps evolving and users habits too, advertisers started to […] Read more

AR in political campaigns

AR in political campaigns

In the developed world, political campaigns are a challenge. People used to democracy, take it for granted, thus many show apathy for engaging in the political debate. As a consequence politicians have to use any medium available in order to get some attention from the electorate. Previously they have used TV, Radio and print advertisement, some have used QR Codes on their campaign ads. And, as augmented reality (AR) is a new medium, well, lets used it also!

Currently there’s a prime minister campaign here in Canada, there are five parties on the race: Conservatives, NDP, Liberal, Green and BQ. To […] Read more

The business case for VR

VR as a concept is decades old, started to make inroads on the PCs on the 90s, never to popularized as envisioned. Then, on this decade (2010s) a crazy guy decided to make a VR headset, which in turn got the attention of a games mogul, which in turn got the attention of Facebook and bought them for a cool 2$ billion. However, up until now, VR isn’t selling as a consumer device, maybe for industrial applications (like NASA) but that’s about it. Obviously Facebook is a consumer company, and for sure, when they bought it, it was saw as […] Read more

Project Tango available for more countries, but is it worth it?

Project Tango available for more countries, but is it worth it?

Project Tango is one of the many experiments Google Alphabet has. In short, is a tablet with extra sensors that enables it to have enhanced functionality no other tablet (or computer) has. Specifically it can sense the world around the device (it did it way before HoloLens was announced), and with this information, it can offer experiences not easily available on the mobile world, or at least not as precise. One of the most interesting features of tango is its ability to measure the environment around the tablet, by doing this, using a metric tape is a thing of the […] Read more

Apple Music and the ghost of being too early

Apple Music and the ghost of being too early

We previously talked about the phenomenon we baptized the Ghost of being too early, or as it is known in the entrepreneur world: Timing.

History is plenty of failed products that were introduce too early, later to be introduce successfully by another party, in many cases a similar or the same product. The latest of these examples of possibly successful product is Apple Music.

The idea of a offering a music streaming services goes back to the growing of the internet, in the late 90’s. This idea was materialized by services like music.net and Rhapsody. By that time, Rhapsody was the hot […] Read more

Android apps on Blackberry devices

Android apps on Blackberry devices

Blackberry 10 (BB10) is based on the the QNX OS. QNX is a real time OS that’s very good, for the none geeks, real time means that’s really good 🙂 In short, the system react faster to interrupts, and that’s really good thing 🙂 However, as we all know, BB10 has not been able to caught up with the masses, which has left them in a very awkward position, as the platform enters in a difficult cycle: there are not many apps for the platform because there are not many users, and there are not many users because there are […] Read more

Effects of Apple buying Metaio

Effects of Apple buying Metaio

Well it’s official, Apple bought Metaio. So what could happen? In order to understand better the whole thing is important to know what Metaio (and other SDKs) does.

AR SDKs

To enable augmented reality (AR) in any app there are three paths to chose:

Develop the AR code yourself. Unless the developing of this code improves the AR experience somehow compared to the other existent options, doing it is just reinventing the wheel.
Using AR open source code. Useful if the platform doesn’t have formal support of other AR SDKs, this is the path we chose for Terra Icons for Windows Phone 8. Generally, […] Read more

Why HoloLens is a game changer for augmented reality?

Why HoloLens is a game changer for augmented reality?

Keyword: triggers. Just until recently, computing devices (PCs, tables, smartphones, etc.) needed a physical object or information on where to overlay the augmented reality experience. HoloLens changes all this.

As always, it obvious today, but it wasn’t the case until not that long ago. Let’s see … The whole point of AR is to overlay extra information on top of the real world. Devices weren’t able to guess where to put this information on the screen unless they had a physical marker on which to lock-on and overlay the information there. Initially those markers where very similar to QR codes, because […] Read more

Succesful crowdfunding!

A few weeks ago we started our small but focused crowdfunding campaign. It has successfully finished with a pleasant 110% of the objective amount collected. We would like to thank all of the people who believed in us, we really appreciated!

The funds will be used to promote Terra Icons adoption, using several methods like Facebook ads, Twitter ads installs, Google AdWords, Bing Ads (yes, Bing!), and many other. Of course, spreading that amount among all the services. Yes, we know effectiveness might be lowered, however that was the initial promise for the campaign, and we’ll stick to our word!

As for […] Read more

Mobile indoor positioning options

Some time ago we talked about the challenges for indoor location services. At that time Qualcomm proposal seemed interesting. Time has passed and now this offer is a little more mature and -at least- available as a finished product.

Still, there’s no standard way to provide indoor location, as it is the case with GPS. Whatever indoor location method is adapted, is proprietary and -thus- attached to its respective manufacturer.

There are several existing mobile indoor location solutions. The most prominent is from an Austrian company called indoo.rs. It’s a pretty neat solution as it uses whatever devices installed on premises (WiFi […] Read more