Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as, VCRs were complexed to program to record TV broadcasts. Even though broadcasters fought to keep TiVo at bay, technology kept evolving and viewers moved one to other mediums, slowly but steady. Evolution won’t stop.
So, as technology keeps evolving and users habits too, advertisers started to […] Read more