ARKit or ARCore? None or both!

  • Joe
  • knowledge
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To compare between similar products is a natural and healthy thing to do. Except when is not 😛 We have done our share by comparing AR SDKs before, guilty as charged! However, this time things are different for the simple fact that both ARKit & ARCore are specific tech for each company, respectively Apple and…

Formula-e AR Webapp

  • Joe
  • Events, knowledge
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This weekend is the last race of the Formula e season, which will happen here in Montreal. To celebrate the occasion we developed a nifty little web app on which people can locate in augmented reality the venues inside the main venue. We are still scratching our heads on why this race wasn’t done on…

Apple officialized AR, now what?

  • Joe
  • knowledge
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Last month Apple finally came out of the closet and showed ARKit (officialized), their vision/version of how AR should be. From the get go, Apple’s ARKit is -technologically- nothing new. ARKit comes from their acquisition of Metaio. As a matter of fact, considering the previous acquisition, ARKit is a downgrade from what Metaio offered. Of…

Rushing to AR

  • Joe
  • Events, knowledge
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Two weeks ago Facebook rushed to publish two new AR features: Frame Studio & Camera effects. As always, any expansion on AR is a good thing. That said, Mr. Zuckerberg himself said -during the introduction- that those features will take time to be deployed, they just wanted to show the roadmap of the possible evolution…

Two unintended consequences of the autonomous car project

  • Joe
  • knowledge
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Google has an excellent PR machine. Among the several moonshots projects they endeavour was one into making cars self drive. At the beginning it was an experiment, however the PR machine -unintentionally- started making as if Goolge was going to disrupt their next industry: automobile. A situation that was quickly noticed by the establishment. Consequence…

cloud computing data center

The true location cloud computing

  • Joe
  • knowledge
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The cloud concept is meant to be ethereal, floating, that we don’t need to worry about it. It has worked! However, cloud computing is very real, which means it has a real physical presence and cost. So, how does the cloud exist? Floating around Server In reality the cloud is a bunch of servers, located…

pendulum software

The curios case of tech’s business model pendulum

  • Joe
  • entrepreneurship, knowledge
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In the beginning In the 70s Bill Gates and Paul Allen were programmers. Different from a formal employment, both of them only made software to whoever needed. As such, they needed compensation -at least- to make a living. However, there was one problem, up until that time, a programmer worked for a company which made…

Magic Leap logo

The challenging reality for Magic Leap

  • Joe
  • entrepreneurship
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In case you’re not aware of, Magic Leap is one of the hottest startup lately. Their pitch? An AR company with a technology that’s going to revolutionize the field As such, they’ve raised (up until today) ~1.4$ Billion. Many big investors are behind this company, including Alphabet. Presumably most of them have seen a private…

monterrey tech augmented reality terra icons™

Monterrey Tech

  • Joe
  • us
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Monterrey Tech (Tecnológico de Monterrey) is one of the world’s most prestigious universities. As part of our recent trip to Mexico, we engaged with them on how we can mutually collaborate. The result of this collaborations is, Tec Monterrey will be supplying us with the points of interest so they can be put into Terra…

mexico df

Mexico DF

  • Joe
  • entrepreneurship, Events, us
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Last week I had the great opportunity to visit Mexico city (a.k.a, Mexico DF: Federal District). I had the chance to get to know this wonderful, vast, complex and majestic city. The visit was mainly to expand our business and market what Terra Icons does. I met amazing people, companies and future partners. I continue…