To ease Uber entry, make it electric only
- May 10, 2016
- Joe
- entrepreneurship, knowledge
- No Comments
Many of us have seen or witness the worldwide battle between Uber and taxi drivers. Long history short, taxi drivers are defending their livelihood, while Uber represents the new way of working. The thing is, taxi services around the world are regulated by cities. So, in order to operate a taxi, the owner of it…
The stealth battle for 360 video VR domination
- May 3, 2016
- Joe
- knowledge
- 2 Comments
Virtual Reality has always been about generating virtual environments for its user. 360 Cinema has been around for decades, however VR was all about generating graphics for it. When Facebook purchase of Oculus made commercial VR a probable success, it was natural to try to put 360 video on the future Oculus platform. On the…
To web host? or to Cloud? That is the question
- March 22, 2016
- Joe
- knowledge
- No Comments
Frequently I stumble with customers that are torn, or don’t know whether to host their project on the cloud or with a web hosting. So with the objective of clarifying which path to follow, lets compare those two worlds. The following will try to help non technical people and developers alike, while they don’t…
HoloLens vs Meta 2: Mano a mano!
- March 10, 2016
- Joe
- knowledge
- No Comments
Meta just released their Meta 2 glasses. In case you’re not aware of Meta, they’re one of the pioneers of AR glasses, pushing the concept before HoloLens, back in the day of Google Glass. In fact, you can say HoloLens took many of the features of Meta 1 glasses and improved over them. Likewise, Meta…
AR vs. VR? or not?
- February 2, 2016
- Joe
- knowledge
- 1 Comment
Which is which? VR it’s on the mainstream, and maybe because it shares one initial (R) with AR, it tends to be confused with, as if both do the same or similar things. The only similarity between the two is that both mess up with reality, however in different ways. Maybe that’s why there’s confusion….
Big data & geolocated AR
- December 15, 2015
- Joe
- knowledge
- No Comments
As you may or not know, our geo AR platform (Terra Icons) is based on displaying point of interest (POI) in cities by way of using augmented reality. Terra Icons currently covers 70 cities around the world concentrated in 4 services (layers) to display within the mobile app: Icons: landmarks of the city, like monuments,…
The superiority of PlayStation VR
- November 24, 2015
- Joe
- Events
- No Comments
Like several times before, we were volunteers for this year Montreal International Game Summit (MIGS). A great event! this event allows us to keep up to date with the latest trends within the game industry. This year the star was VR, which was all round. Minority media had a booth on which they showed their…
The AR challenges of a limiting field of view
- November 9, 2015
- Joe
- knowledge
- No Comments
When Microsoft first showed the world HoloLens, it wowed the world with all the things it could do (display). As time passed, Microsoft has wisely kept expectations real and it has said that the device will be focused first on industrial applications (as to work with like Autocad and related) and later for gaming. Microsoft…
Taking digital advertising to newer mediums
- October 13, 2015
- Joe
- knowledge
- No Comments
Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as,…
AR in political campaigns
- September 16, 2015
- Joe
- knowledge
- No Comments
In the developed world, political campaigns are a challenge. People used to democracy, take it for granted, thus many show apathy for engaging in the political debate. As a consequence politicians have to use any medium available in order to get some attention from the electorate. Previously they have used TV, Radio and print advertisement,…