ar challenges limiting field view

The AR challenges of a limiting field of view

  • Joe
  • knowledge
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When Microsoft first showed the world HoloLens, it wowed the world with all the things it could do (display). As time passed, Microsoft has wisely kept expectations real and it has said that the device will be focused first on industrial applications (as to work with like Autocad and related) and later for gaming. Microsoft…

taking digital advertising newer mediums

Taking digital advertising to newer mediums

  • Joe
  • knowledge
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Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as,…

ar political campaigns

AR in political campaigns

  • Joe
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In the developed world, political campaigns are a challenge. People used to democracy, take it for granted, thus many show apathy for engaging in the political debate. As a consequence politicians have to use any medium available in order to get some attention from the electorate. Previously they have used TV, Radio and print advertisement,…

The business case for VR

  • Joe
  • entrepreneurship, knowledge
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VR as a concept is decades old, started to make inroads on the PCs on the 90s, never to popularized as envisioned. Then, on this decade (2010s) a crazy guy decided to make a VR headset, which in turn got the attention of a games mogul, which in turn got the attention of Facebook and…

project tango available more countries worth

Project Tango available for more countries, but is it worth it?

  • Joe
  • entrepreneurship
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Project Tango is one of the many experiments Google Alphabet has. In short, is a tablet with extra sensors that enables it to have enhanced functionality no other tablet (or computer) has. Specifically it can sense the world around the device (it did it way before HoloLens was announced), and with this information, it can…

apple music ghost being too early

Apple Music and the ghost of being too early

  • Joe
  • entrepreneurship, knowledge
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We previously talked about the phenomenon we baptized the Ghost of being too early, or as it is known in the entrepreneur world: Timing. History is plenty of failed products that were introduce too early, later to be introduce successfully by another party, in many cases a similar or the same product. The latest of…

android apps blackberry devices

Android apps on Blackberry devices

  • Joe
  • knowledge, us
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Blackberry 10 (BB10) is based on the the QNX OS. QNX is a real time OS that’s very good, for the none geeks, real time means that’s really good 🙂 In short, the system react faster to interrupts, and that’s really good thing 🙂 However, as we all know, BB10 has not been able to…

effect apple buying metaio

Effects of Apple buying Metaio

  • Joe
  • knowledge
  • 3 Comments

Well it’s official, Apple bought Metaio. So what could happen? In order to understand better the whole thing is important to know what Metaio (and other SDKs) does. AR SDKs To enable augmented reality (AR) in any app there are three paths to chose: Develop the AR code yourself. Unless the developing of this code…

hololens game changer augmented reality

Why HoloLens is a game changer for augmented reality?

  • Joe
  • knowledge
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Keyword: triggers. Just until recently, computing devices (PCs, tables, smartphones, etc.) needed a physical object or information on where to overlay the augmented reality experience. HoloLens changes all this. As always, it obvious today, but it wasn’t the case until not that long ago. Let’s see … The whole point of AR is to overlay…

Succesful crowdfunding!

  • Joe
  • us
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A few weeks ago we started our small but focused crowdfunding campaign. It has successfully finished with a pleasant 110% of the objective amount collected. We would like to thank all of the people who believed in us, we really appreciated! The funds will be used to promote Terra Icons adoption, using several methods like…

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