hololens meta 2 mano mano

HoloLens vs Meta 2: Mano a mano!

  • Joe
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Meta just released their Meta 2 glasses. In case you’re not aware of Meta, they’re one of the pioneers of AR glasses, pushing the concept before HoloLens, back in the day of Google Glass. In fact, you can say HoloLens took many of the features of Meta 1 glasses and improved over them. Likewise, Meta…

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AR vs. VR? or not?

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Which is which? VR it’s on the mainstream, and maybe because it shares one initial (R) with AR, it tends to be confused with, as if both do the same or similar things. The only similarity between the two is that both mess up with reality, however in different ways. Maybe that’s why there’s confusion….

big data geolocated ar

Big data & geolocated AR

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As you may or not know, our geo AR platform (Terra Icons) is based on displaying point of interest (POI) in cities by way of using augmented reality. Terra Icons currently covers 70 cities around the world concentrated in 4 services (layers) to display within the mobile app: Icons: landmarks of the city, like monuments,…

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The superiority of PlayStation VR

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Like several times before, we were volunteers for this year Montreal International Game Summit (MIGS). A great event! this event allows us to keep up to date with the latest trends within the game industry. This year the star was VR, which was all round. Minority media had a booth on which they showed their…

ar challenges limiting field view

The AR challenges of a limiting field of view

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When Microsoft first showed the world HoloLens, it wowed the world with all the things it could do (display). As time passed, Microsoft has wisely kept expectations real and it has said that the device will be focused first on industrial applications (as to work with like Autocad and related) and later for gaming. Microsoft…

taking digital advertising newer mediums

Taking digital advertising to newer mediums

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Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as,…

ar political campaigns

AR in political campaigns

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In the developed world, political campaigns are a challenge. People used to democracy, take it for granted, thus many show apathy for engaging in the political debate. As a consequence politicians have to use any medium available in order to get some attention from the electorate. Previously they have used TV, Radio and print advertisement,…

The business case for VR

  • Joe
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VR as a concept is decades old, started to make inroads on the PCs on the 90s, never to popularized as envisioned. Then, on this decade (2010s) a crazy guy decided to make a VR headset, which in turn got the attention of a games mogul, which in turn got the attention of Facebook and…

project tango available more countries worth

Project Tango available for more countries, but is it worth it?

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Project Tango is one of the many experiments Google Alphabet has. In short, is a tablet with extra sensors that enables it to have enhanced functionality no other tablet (or computer) has. Specifically it can sense the world around the device (it did it way before HoloLens was announced), and with this information, it can…

apple music ghost being too early

Apple Music and the ghost of being too early

  • Joe
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We previously talked about the phenomenon we baptized the Ghost of being too early, or as it is known in the entrepreneur world: Timing. History is plenty of failed products that were introduce too early, later to be introduce successfully by another party, in many cases a similar or the same product. The latest of…