Two unintended consequences of the autonomous car project

  • Joe
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Google has an excellent PR machine. Among the several moonshots projects they endeavour was one into making cars self drive. At the beginning it was an experiment, however the PR machine -unintentionally- started making as if Goolge was going to disrupt their next industry: automobile. A situation that was quickly noticed by the establishment. Consequence…

cloud computing data center

The true location cloud computing

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The cloud concept is meant to be ethereal, floating, that we don’t need to worry about it. It has worked! However, cloud computing is very real, which means it has a real physical presence and cost. So, how does the cloud exist? Floating around Server In reality the cloud is a bunch of servers, located…

pendulum software

The curios case of tech’s business model pendulum

  • Joe
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In the beginning In the 70s Bill Gates and Paul Allen were programmers. Different from a formal employment, both of them only made software to whoever needed. As such, they needed compensation -at least- to make a living. However, there was one problem, up until that time, a programmer worked for a company which made…

Magic Leap logo

The challenging reality for Magic Leap

  • Joe
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In case you’re not aware of, Magic Leap is one of the hottest startup lately. Their pitch? An AR company with a technology that’s going to revolutionize the field As such, they’ve raised (up until today) ~1.4$ Billion. Many big investors are behind this company, including Alphabet. Presumably most of them have seen a private…

native hybrid mobile app

Native or Hybrid mobile app?

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Mobile In the mobile world, programming for an smartphone is divided in native or non-native (i.e. hybrid). But … what is it? Each OS manufacturer (i.e. Google’s Android & Apple’s iOS) develops their platform to be programmed in a certain way with a certain language using a defined set of instructions, known as APIs (application…

pokemon go changed forever user behaviour towards ar

Pokemon Go changed forever user behaviour towards AR

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There’s has been a lot a talk about Pokemon Go. We are going to focus on how it benefits AR, because, well … we do AR. First things first We weren’t that far off (4 years ago) when we predicted Google was doing data mining with Ingress. If you want all the details, I suggest…

mvp frameworks languages programmers

MVP, frameworks, languages and programmers

  • Joe
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So you got your idea, maybe you already have a website hosted or in the cloud. Now you need to execute on that idea. Assuming this idea involves a software project, how do you proceed? Well, I’m going to share an small part on what’s needed to know in order to execute better, or at…

stealth battle 360 video vr domination

The stealth battle for 360 video VR domination

  • Joe
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Virtual Reality has always been about generating virtual environments for its user. 360 Cinema has been around for decades, however VR was all about generating graphics for it. When Facebook purchase of Oculus made commercial VR a probable success, it was natural to try to put 360 video on the future Oculus platform. On the…

web host cloud question

To web host? or to Cloud? That is the question

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  Frequently I stumble with customers that are torn, or don’t know whether to host their project on the cloud or with a web hosting. So with the objective of clarifying which path to follow, lets compare those two worlds. The following will try to help non technical people and developers alike, while they don’t…

virtual augmented reality ar vr not

AR vs. VR? or not?

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Which is which? VR it’s on the mainstream, and maybe because it shares one initial (R) with AR, it tends to be confused with, as if both do the same or similar things. The only similarity between the two is that both mess up with reality, however in different ways. Maybe that’s why there’s confusion….

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