Local Businesses presence in geo AR

Local Businesses presence in geo AR

Since the day we started working on AR, one of the way we envisioned it’s potential was by business being present on the medium (geo AR). Geo AR it’s not the only use case of this technology, however we believe is the strongest one as it’s base on functionality rather than entertainment (nothing wrong with entertainment though).

Lately we have been working with our partner of Bluepoints, they offer a nice product. To enhance this offer we out those business also in geo AR, so people can find them better.

Bluepoints business are present -at the moment- in the Metro layer only […] Read more

To ease Uber entry, make it electric only

To ease Uber entry, make it electric only

Many of us have seen or witness the worldwide battle between Uber and taxi drivers. Long history short, taxi drivers are defending their livelihood, while Uber represents the new way of working. The thing is, taxi services around the world are regulated by cities. So, in order to operate a taxi, the owner of it must pay the city a fee, which in some cities (like here in Montreal) could cost thousand of dollars. As such, taxis companies/drivers have a lot of leverage towards city mayors, and -obviously- have no interest in changing the status quo.

If a city wants to […] Read more

The stealth battle for 360 video VR domination

The stealth battle for 360 video VR domination

Virtual Reality has always been about generating virtual environments for its user. 360 Cinema has been around for decades, however VR was all about generating graphics for it. When Facebook purchase of Oculus made commercial VR a probable success, it was natural to try to put 360 video on the future Oculus platform.

On the side of Google, they were playing around with the idea of VR with Cardboard, also making it natural to play video with it. However, there were no 360 videos in Youtube, because there was no hardware to display it. So the chicken and egg cycle was […] Read more