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The philosophy behind Google Glass

glassA lot has been written about Google Glass, so we’ll try not to repeat it here. Let’s start from what we know:

Google as a company has several mottos, one of them is:

Its preferable to achieve 3% of the impossible than 100% of the possible

In that regard, it’s not the first time that Google has tried moonshots to (maybe) later kill them, like for example:

And many more product or technologies that Google Labs conceived. Ohh, BTW, Google Labs was also killed.

As we can appreciate, Google is not afraid to drop the ball with their experiments, that’s why they’re experiments. Under that philosophy trying something like Google Glass, makes sense. Trying to figure it out if it will be a success or not it’s not their objective. The objective is to release it to the public and from there see on the real world how the product behaves.

If it takes off, fine! If not, fine too! The point is that we won’t know what will happen if it’s never tried nor released.

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