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How AI & AR play together

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Lately AI (Artificial Intelligence) is everywhere, is the latest trend and is in vogue. That said, while AI appears to be a fad, it is not, as with AR, this tech is here to stay. When Android first came out, Google pioneered the use of AI in mobile devices with the app Google Goggles, way…

Rushing to AR

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Two weeks ago Facebook rushed to publish two new AR features: Frame Studio & Camera effects. As always, any expansion on AR is a good thing. That said, Mr. Zuckerberg himself said -during the introduction- that those features will take time to be deployed, they just wanted to show the roadmap of the possible evolution…

monterrey tech augmented reality terra icons™

Monterrey Tech

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Monterrey Tech (Tecnológico de Monterrey) is one of the world’s most prestigious universities. As part of our recent trip to Mexico, we engaged with them on how we can mutually collaborate. The result of this collaborations is, Tec Monterrey will be supplying us with the points of interest so they can be put into Terra…

pokemon go changed forever user behaviour towards ar

Pokemon Go changed forever user behaviour towards AR

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There’s has been a lot a talk about Pokemon Go. We are going to focus on how it benefits AR, because, well … we do AR. First things first We weren’t that far off (4 years ago) when we predicted Google was doing data mining with Ingress. If you want all the details, I suggest…

la Fête du lac des Nations ar

La Fête du lac des Nations in AR

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Mollejuo’s mission is to index the world in augmented reality (AR). Step by step we have been doing that for years. Our latest assignment has been to index the Festival du Lac des nations, which starts today in Sherbrooke Quebec. We have indexed it in AR within Terra Icons. On the app you can find…

scavenger hunt ar

Scavenger hunt in AR

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One of the natural uses for geolocated in augmented reality (AR) is doing an scavenger hunt activity of some sort. While obvious, we have thought about the idea for a long time. That, until Jessie connected us about doing something together. And so we did … Enter the games! Given her wide experience on travel…

local businesses presence geo ar

Local Businesses presence in geo AR

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Since the day we started working on AR, one of the way we envisioned it’s potential was by business being present on the medium (geo AR). Geo AR it’s not the only use case of this technology, however we believe is the strongest one as it’s base on functionality rather than entertainment (nothing wrong with…

big data geolocated ar

Big data & geolocated AR

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As you may or not know, our geo AR platform (Terra Icons) is based on displaying point of interest (POI) in cities by way of using augmented reality. Terra Icons currently covers 70 cities around the world concentrated in 4 services (layers) to display within the mobile app: Icons: landmarks of the city, like monuments,…

taking digital advertising newer mediums

Taking digital advertising to newer mediums

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Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as,…

The coming of Terra Icons 2.0

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About year ago we made the decision to funnel our City Icons series into one app. The decision was not easy, because it meant changing our AR engine, which is based on Layar. The app became Terra Icons v 1.0, still depends on Layar, but that was going to be the last and only version…

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