scavenger hunt ar

Scavenger hunt in AR

  • Joe
  • us, Web
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One of the natural uses for geolocated in augmented reality (AR) is doing an scavenger hunt activity of some sort. While obvious, we have thought about the idea for a long time. That, until Jessie connected us about doing something together. And so we did … Enter the games! Given her wide experience on travel…

local businesses presence geo ar

Local Businesses presence in geo AR

  • Joe
  • entrepreneurship, knowledge
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Since the day we started working on AR, one of the way we envisioned it’s potential was by business being present on the medium (geo AR). Geo AR it’s not the only use case of this technology, however we believe is the strongest one as it’s base on functionality rather than entertainment (nothing wrong with…

stealth battle 360 video vr domination

The stealth battle for 360 video VR domination

  • Joe
  • knowledge
  • 2 Comments

Virtual Reality has always been about generating virtual environments for its user. 360 Cinema has been around for decades, however VR was all about generating graphics for it. When Facebook purchase of Oculus made commercial VR a probable success, it was natural to try to put 360 video on the future Oculus platform. On the…

hololens meta 2 mano mano

HoloLens vs Meta 2: Mano a mano!

  • Joe
  • knowledge
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Meta just released their Meta 2 glasses. In case you’re not aware of Meta, they’re one of the pioneers of AR glasses, pushing the concept before HoloLens, back in the day of Google Glass. In fact, you can say HoloLens took many of the features of Meta 1 glasses and improved over them. Likewise, Meta…

virtual augmented reality ar vr not

AR vs. VR? or not?

  • Joe
  • knowledge
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Which is which? VR it’s on the mainstream, and maybe because it shares one initial (R) with AR, it tends to be confused with, as if both do the same or similar things. The only similarity between the two is that both mess up with reality, however in different ways. Maybe that’s why there’s confusion….

big data geolocated ar

Big data & geolocated AR

  • Joe
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As you may or not know, our geo AR platform (Terra Icons) is based on displaying point of interest (POI) in cities by way of using augmented reality. Terra Icons currently covers 70 cities around the world concentrated in 4 services (layers) to display within the mobile app: Icons: landmarks of the city, like monuments,…

ar challenges limiting field view

The AR challenges of a limiting field of view

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When Microsoft first showed the world HoloLens, it wowed the world with all the things it could do (display). As time passed, Microsoft has wisely kept expectations real and it has said that the device will be focused first on industrial applications (as to work with like Autocad and related) and later for gaming. Microsoft…

taking digital advertising newer mediums

Taking digital advertising to newer mediums

  • Joe
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Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as,…

ar political campaigns

AR in political campaigns

  • Joe
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In the developed world, political campaigns are a challenge. People used to democracy, take it for granted, thus many show apathy for engaging in the political debate. As a consequence politicians have to use any medium available in order to get some attention from the electorate. Previously they have used TV, Radio and print advertisement,…

project tango available more countries worth

Project Tango available for more countries, but is it worth it?

  • Joe
  • entrepreneurship
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Project Tango is one of the many experiments Google Alphabet has. In short, is a tablet with extra sensors that enables it to have enhanced functionality no other tablet (or computer) has. Specifically it can sense the world around the device (it did it way before HoloLens was announced), and with this information, it can…