Pokemon Go changed forever user behaviour towards AR
- August 1, 2016
- Joe
- knowledge
- No Comments
There’s has been a lot a talk about Pokemon Go. We are going to focus on how it benefits AR, because, well … we do AR. First things first We weren’t that far off (4 years ago) when we predicted Google was doing data mining with Ingress. If you want all the details, I suggest…
La Fête du lac des Nations in AR
- July 19, 2016
- Joe
- Events
- No Comments
Mollejuo’s mission is to index the world in augmented reality (AR). Step by step we have been doing that for years. Our latest assignment has been to index the Festival du Lac des nations, which starts today in Sherbrooke Quebec. We have indexed it in AR within Terra Icons. On the app you can find…
Scavenger hunt in AR
- June 6, 2016
- Joe
- us, Web
- No Comments
One of the natural uses for geolocated in augmented reality (AR) is doing an scavenger hunt activity of some sort. While obvious, we have thought about the idea for a long time. That, until Jessie connected us about doing something together. And so we did … Enter the games! Given her wide experience on travel…
Local Businesses presence in geo AR
- May 16, 2016
- Joe
- entrepreneurship, knowledge
- No Comments
Since the day we started working on AR, one of the way we envisioned it’s potential was by business being present on the medium (geo AR). Geo AR it’s not the only use case of this technology, however we believe is the strongest one as it’s base on functionality rather than entertainment (nothing wrong with…
The stealth battle for 360 video VR domination
- May 3, 2016
- Joe
- knowledge
- 2 Comments
Virtual Reality has always been about generating virtual environments for its user. 360 Cinema has been around for decades, however VR was all about generating graphics for it. When Facebook purchase of Oculus made commercial VR a probable success, it was natural to try to put 360 video on the future Oculus platform. On the…
HoloLens vs Meta 2: Mano a mano!
- March 10, 2016
- Joe
- knowledge
- No Comments
Meta just released their Meta 2 glasses. In case you’re not aware of Meta, they’re one of the pioneers of AR glasses, pushing the concept before HoloLens, back in the day of Google Glass. In fact, you can say HoloLens took many of the features of Meta 1 glasses and improved over them. Likewise, Meta…
AR vs. VR? or not?
- February 2, 2016
- Joe
- knowledge
- 1 Comment
Which is which? VR it’s on the mainstream, and maybe because it shares one initial (R) with AR, it tends to be confused with, as if both do the same or similar things. The only similarity between the two is that both mess up with reality, however in different ways. Maybe that’s why there’s confusion….
Big data & geolocated AR
- December 15, 2015
- Joe
- knowledge
- No Comments
As you may or not know, our geo AR platform (Terra Icons) is based on displaying point of interest (POI) in cities by way of using augmented reality. Terra Icons currently covers 70 cities around the world concentrated in 4 services (layers) to display within the mobile app: Icons: landmarks of the city, like monuments,…
The AR challenges of a limiting field of view
- November 9, 2015
- Joe
- knowledge
- No Comments
When Microsoft first showed the world HoloLens, it wowed the world with all the things it could do (display). As time passed, Microsoft has wisely kept expectations real and it has said that the device will be focused first on industrial applications (as to work with like Autocad and related) and later for gaming. Microsoft…
Taking digital advertising to newer mediums
- October 13, 2015
- Joe
- knowledge
- No Comments
Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as,…