At last, Magic Leap came out of the closet … sort of …

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Engineering is about sacrifice: You gain something, and you lose some So … at last Magic Leap presented to the world their prototype. Background Magic Leap it’s a startup that has raised up until today: 2.3 billion USD. That’s two thousand and three hundred MILLIONS dollars, let that sink. Since its inception (around two years…

How AI & AR play together

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Lately AI (Artificial Intelligence) is everywhere, is the latest trend and is in vogue. That said, while AI appears to be a fad, it is not, as with AR, this tech is here to stay. When Android first came out, Google pioneered the use of AI in mobile devices with the app Google Goggles, way…

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Amazon’s AR/VR vision

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It all started with the acquisition of Twitch for the cheap change of close to 1$ billion. Twitch is this platform on which people go to see other people play video games. If that sounds weird to you, just translate it in today’s term: sports channel. Because in sports, players play games. Might not seem…

ARKit or ARCore? None or both!

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To compare between similar products is a natural and healthy thing to do. Except when is not 😛 We have done our share by comparing AR SDKs before, guilty as charged! However, this time things are different for the simple fact that both ARKit & ARCore are specific tech for each company, respectively Apple and…

Apple officialized AR, now what?

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Last month Apple finally came out of the closet and showed ARKit (officialized), their vision/version of how AR should be. From the get go, Apple’s ARKit is -technologically- nothing new. ARKit comes from their acquisition of Metaio. As a matter of fact, considering the previous acquisition, ARKit is a downgrade from what Metaio offered. Of…

Rushing to AR

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Two weeks ago Facebook rushed to publish two new AR features: Frame Studio & Camera effects. As always, any expansion on AR is a good thing. That said, Mr. Zuckerberg himself said -during the introduction- that those features will take time to be deployed, they just wanted to show the roadmap of the possible evolution…

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The challenging reality for Magic Leap

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In case you’re not aware of, Magic Leap is one of the hottest startup lately. Their pitch? An AR company with a technology that’s going to revolutionize the field As such, they’ve raised (up until today) ~1.4$ Billion. Many big investors are behind this company, including Alphabet. Presumably most of them have seen a private…

monterrey tech augmented reality terra icons™

Monterrey Tech

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Monterrey Tech (Tecnológico de Monterrey) is one of the world’s most prestigious universities. As part of our recent trip to Mexico, we engaged with them on how we can mutually collaborate. The result of this collaborations is, Tec Monterrey will be supplying us with the points of interest so they can be put into Terra…

pokemon go changed forever user behaviour towards ar

Pokemon Go changed forever user behaviour towards AR

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There’s has been a lot a talk about Pokemon Go. We are going to focus on how it benefits AR, because, well … we do AR. First things first We weren’t that far off (4 years ago) when we predicted Google was doing data mining with Ingress. If you want all the details, I suggest…

la Fête du lac des Nations ar

La Fête du lac des Nations in AR

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Mollejuo’s mission is to index the world in augmented reality (AR). Step by step we have been doing that for years. Our latest assignment has been to index the Festival du Lac des nations, which starts today in Sherbrooke Quebec. We have indexed it in AR within Terra Icons. On the app you can find…