At last, Magic Leap came out of the closet … sort of …

At last, Magic Leap came out of the closet … sort of …

Engineering is about sacrifice: You gain something, and you lose some

So … at last Magic Leap presented to the world their prototype.

Background

Magic Leap it’s a startup that has raised up until today: 2.3 billion USD. That’s two thousand and three hundred MILLIONS dollars, let that sink. Since its inception (around two years ago), the company has been very secretive. Anyone that wanted or was shown their concept had to sign an NDA. So, a lot of hush hush and speculation was around. They were selling to investors that their technology was revolutionary, for that reason they needed a lot of […] Read more

How AI & AR play together

How AI & AR play together

Lately AI (Artificial Intelligence) is everywhere, is the latest trend and is in vogue. That said, while AI appears to be a fad, it is not, as with AR, this tech is here to stay. When Android first came out, Google pioneered the use of AI in mobile devices with the app Google Goggles, way back in 2009.

Time has passed, and things have changed. At that time, it was mandatory to 1st take the photo, so the app can upload the photo to Google servers in order to make further analysis. Today Google Translate app is in charge of text […] Read more

Amazon’s AR/VR vision

Amazon’s AR/VR vision

It all started with the acquisition of Twitch for the cheap change of close to 1$ billion. Twitch is this platform on which people go to see other people play video games. If that sounds weird to you, just translate it in today’s term: sports channel. Because in sports, players play games. Might not seem obvious right now, but watching other play video games will only grow in the future.

Going back to Amazon, AWS was a long term weird bet that it worked. This company has demonstrated they’re willing to be patient, something rare today. Though this last statement contradicts […] Read more

ARKit or ARCore? None or both!

ARKit or ARCore? None or both!

To compare between similar products is a natural and healthy thing to do. Except when is not 😛 We have done our share by comparing AR SDKs before, guilty as charged! However, this time things are different for the simple fact that both ARKit & ARCore are specific tech for each company, respectively Apple and Google.

ARKit & ARCore

One of the reasons for something like ARKit exists is, to continue promoting app engagement. A healthy app ecosystem is essential to a mobile platform success, and it’s no secret that app engagement is a challenge. By incentivizing the use of specific technology, […] Read more

Apple officialized AR, now what?

Apple officialized AR, now what?

Last month Apple finally came out of the closet and showed ARKit (officialized), their vision/version of how AR should be. From the get go, Apple’s ARKit is -technologically- nothing new. ARKit comes from their acquisition of Metaio. As a matter of fact, considering the previous acquisition, ARKit is a downgrade from what Metaio offered. Of course Apple will improve and surpass ARKit to the level once Metaio was, however considering it took them two years just to publish ARKit, well, this improvement might take longer than some of us expect.

However, Apple is not the only big tech company integrating AR […] Read more

Rushing to AR

Rushing to AR

Two weeks ago Facebook rushed to publish two new AR features: Frame Studio & Camera effects. As always, any expansion on AR is a good thing. That said, Mr. Zuckerberg himself said -during the introduction- that those features will take time to be deployed, they just wanted to show the roadmap of the possible evolution of AR within their products. As of this writing these two features are not finished, not even available to everybody.

What’s the rush?

After the craziness of Pokemon Go -which certified people using AR outdoors-, some companies lost the fear of putting AR within their apps/products. Chief […] Read more

The challenging reality for Magic Leap

The challenging reality for Magic Leap

In case you’re not aware of, Magic Leap is one of the hottest startup lately. Their pitch?

An AR company with a technology that’s going to revolutionize the field

As such, they’ve raised (up until today) ~1.4$ Billion. Many big investors are behind this company, including Alphabet. Presumably most of them have seen a private demo of the product the company is making. Publicly this is what has been shown:

Which is exiting! Definitely expands AR, and that’s always a good thing. The people who has been granted access to the technology talk wonders about it, however -because of an NDA- they can’t […] Read more

Monterrey Tech

Monterrey Tech

Monterrey Tech (Tecnológico de Monterrey) is one of the world’s most prestigious universities. As part of our recent trip to Mexico, we engaged with them on how we can mutually collaborate. The result of this collaborations is, Tec Monterrey will be supplying us with the points of interest so they can be put into Terra Icons™.

This is for the main campus in Monterrey. As we have done previously with Montreal and Sherbrooke (among many others), now it’s Monterrey’s turn to be in augmented reality!

To navigate the campus in AR, download Terra Icons and select the layer: Monterrey Tec. Enjoy!
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El tecnológico […] Read more

Pokemon Go changed forever user behaviour towards AR

Pokemon Go changed forever user behaviour towards AR

There’s has been a lot a talk about Pokemon Go. We are going to focus on how it benefits AR, because, well … we do AR.

First things first

We weren’t that far off (4 years ago) when we predicted Google was doing data mining with Ingress. If you want all the details, I suggest you read this. Long history short, Alphabet (aka Google) has among its companies one name Niantic. Some years ago, Niantic published a game called Ingress. Ingress was based on going through portals in order to progress on the game. At that time we inferred that Niantic was […] Read more

La Fête du lac des Nations in AR

La Fête du lac des Nations in AR

Mollejuo’s mission is to index the world in augmented reality (AR). Step by step we have been doing that for years. Our latest assignment has been to index the Festival du Lac des nations, which starts today in Sherbrooke Quebec. We have indexed it in AR within Terra Icons. On the app you can find in AR the stages and some other points of interest within the event.

Enjoy the party Sherbrooke!

[…] Read more