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ease uber entry make electric

To ease Uber entry, make it electric only

  • Joe
  • entrepreneurship, knowledge
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Many of us have seen or witness the worldwide battle between Uber and taxi drivers. Long history short, taxi drivers are defending their livelihood, while Uber represents the new way of working. The thing is, taxi services around the world are regulated by cities. So, in order to operate a taxi, the owner of it…

stealth battle 360 video vr domination

The stealth battle for 360 video VR domination

  • Joe
  • knowledge
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Virtual Reality has always been about generating virtual environments for its user. 360 Cinema has been around for decades, however VR was all about generating graphics for it. When Facebook purchase of Oculus made commercial VR a probable success, it was natural to try to put 360 video on the future Oculus platform. On the…

web host cloud question

To web host? or to Cloud? That is the question

  • Joe
  • knowledge
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  Frequently I stumble with customers that are torn, or don’t know whether to host their project on the cloud or with a web hosting. So with the objective of clarifying which path to follow, lets compare those two worlds. The following will try to help non technical people and developers alike, while they don’t…

hololens meta 2 mano mano

HoloLens vs Meta 2: Mano a mano!

  • Joe
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Meta just released their Meta 2 glasses. In case you’re not aware of Meta, they’re one of the pioneers of AR glasses, pushing the concept before HoloLens, back in the day of Google Glass. In fact, you can say HoloLens took many of the features of Meta 1 glasses and improved over them. Likewise, Meta…

virtual augmented reality ar vr not

AR vs. VR? or not?

  • Joe
  • knowledge
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Which is which? VR it’s on the mainstream, and maybe because it shares one initial (R) with AR, it tends to be confused with, as if both do the same or similar things. The only similarity between the two is that both mess up with reality, however in different ways. Maybe that’s why there’s confusion….

big data geolocated ar

Big data & geolocated AR

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As you may or not know, our geo AR platform (Terra Icons) is based on displaying point of interest (POI) in cities by way of using augmented reality. Terra Icons currently covers 70 cities around the world concentrated in 4 services (layers) to display within the mobile app: Icons: landmarks of the city, like monuments,…

ar challenges limiting field view

The AR challenges of a limiting field of view

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When Microsoft first showed the world HoloLens, it wowed the world with all the things it could do (display). As time passed, Microsoft has wisely kept expectations real and it has said that the device will be focused first on industrial applications (as to work with like Autocad and related) and later for gaming. Microsoft…

taking digital advertising newer mediums

Taking digital advertising to newer mediums

  • Joe
  • knowledge
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Technology, like life, evolves. When TiVo was a brand new device, broadcasters immediately worried that the device made easier for people to ignore -even more- advertisement, which is the core business that finances free TV programming. True that VCRs were already providing this functionality, however TiVO was made to easily record TV programs, where as,…

ar political campaigns

AR in political campaigns

  • Joe
  • knowledge
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In the developed world, political campaigns are a challenge. People used to democracy, take it for granted, thus many show apathy for engaging in the political debate. As a consequence politicians have to use any medium available in order to get some attention from the electorate. Previously they have used TV, Radio and print advertisement,…

The business case for VR

  • Joe
  • entrepreneurship, knowledge
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VR as a concept is decades old, started to make inroads on the PCs on the 90s, never to popularized as envisioned. Then, on this decade (2010s) a crazy guy decided to make a VR headset, which in turn got the attention of a games mogul, which in turn got the attention of Facebook and…