Indoor geolocation current limitations

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When you show someone geolocated AR (augmented reality), generally the first natural practical application they suggest is to use it indoors, in order to enhanced the visit to a mall or airport. This sounds great but currently its not possible, at least not that easily. Let me explain… The basics Let’s expand on a subject…

MIGS 2012, the future unknown

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Several years ago the province of Quebec Canada made a big bet: Give tax credits to game companies in order for them to establish on this side of the Atlantic. Today such a plan sounds obvious, but before the game companies were seen as a game (nothing serious). The bet paid off and now the…

AR Magic

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One of Arthur C. Clarke laws was: Any sufficiently advanced technology is indistinguishable from magic. Currently mobile AR fits within that definition. Imagine then, when a magician turns to AR to do his tricks. Things becomes even weirder! Well, that’s the case of Marco Tempest, I can say a lot, but lets let the video…

AR SDKs, commercial evolution and, succes?

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Every time a human endeavour is started, a natural behaviour is to try to figure it out what to do with it or how to do it. In the case of augmented reality (AR), this can be witnesses with the current state of SDKs for AR, at least there are 20, all of them good….

Toronto Layar seminar

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On last Wednesday we had the opportunity to be present on the Activate Print seminar which was held in Toronto. We had to took a train from Montreal to join the party. Background Up until the beginning of this year, Layar was a company focusing on GEO related AR. However -from what I think are…

Wearable computing & AR

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It seems ironic that AR was going to be the one that propels wearable computing into the stardom, but that’s exactly what’s happening. Wearable computing (in case you’re wondering) is -as it names implies-, computers that we wear. Or put it in another sense, clothing that has some computing capabilities. We have heard about shoes…

So, what’s AR anyway?

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You might have heard or not about AR. There’s tons of information on the web, so what I’ll write next, more or less will be the same, but explained our way. Augmented Reality (AR), is and old concept that is real today thanks to the mobile phone revolution. AR is being called the new medium….

Hey

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This is the first post of the blog, I’ll try to keep them up to date. We’ll try to keep it focused on technology, specially on what’s happening with Augmented Reality.   We’ll be back soon.