City Icons (our content) now available in Google Glass

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It’s no secret that our content is based on using the Layar AR engine. Last week Layar took one step further into Google Glass, by releasing the Layar app for Google Glass. Certainly, Layar is not the first one to do this in the AR world, Metaio and Wikitude have already made their stuff available…

We the people of AR

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Mobile AR has been driven by three main parties: Wikitude, Layar & Metaio. As we shared some time ago, all three used proprietary AR format, for the simple fact that each one was trying to figure it out how to do it. Thus deploying AR was first based on which platform to use, leaving the…

Dx3 conference

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The Dx3 conference took place last week in Toronto, Canada. We went there as attendants, to feel the pulse of the digital advertising industry. The conference exhibitions are -still- focused on Web advertising, for a simple reason: Is where -still- the money is. While mobile has grown incredibly, is -still again- catching up with the…

AR with HTML5

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The computing industry is trying to make HTML5 THE standard, specially for the mobile world. And why not? The dream under HTML5 is write once deploy everywhere, a dream started by Sun with Java, we all know where that stands. Native vs. Web There has been a long debate on whether to take the native…