Apple officialized AR, now what?

Apple officialized AR, now what?

Last month Apple finally came out of the closet and showed ARKit (officialized), their vision/version of how AR should be. From the get go, Apple’s ARKit is -technologically- nothing new. ARKit comes from their acquisition of Metaio. As a matter of fact, considering the previous acquisition, ARKit is a downgrade from what Metaio offered. Of course Apple will improve and surpass ARKit to the level once Metaio was, however considering it took them two years just to publish ARKit, well, this improvement might take longer than some of us expect.

However, Apple is not the only big tech company integrating AR […] Read more

Rushing to AR

Rushing to AR

Two weeks ago Facebook rushed to publish two new AR features: Frame Studio & Camera effects. As always, any expansion on AR is a good thing. That said, Mr. Zuckerberg himself said -during the introduction- that those features will take time to be deployed, they just wanted to show the roadmap of the possible evolution of AR within their products. As of this writing these two features are not finished, not even available to everybody.

What’s the rush?

After the craziness of Pokemon Go -which certified people using AR outdoors-, some companies lost the fear of putting AR within their apps/products. Chief […] Read more

Two unintended consequences of the autonomous car project

Two unintended consequences of the autonomous car project

Google has an excellent PR machine. Among the several moonshots projects they endeavour was one into making cars self drive. At the beginning it was an experiment, however the PR machine -unintentionally- started making as if Goolge was going to disrupt their next industry: automobile. A situation that was quickly noticed by the establishment.

Consequence #1: This time, the establishment took notice

Silicon Valley has disrupted established industries they attacked. This time though, the car industry was not going to allow that to happen to them, not without a fight. After the raise in popularity of the self driving car from Google, […] Read more

The true location cloud computing

The true location cloud computing

The cloud concept is meant to be ethereal, floating, that we don’t need to worry about it. It has worked! However, cloud computing is very real, which means it has a real physical presence and cost. So, how does the cloud exist?

Floating around
Server

In reality the cloud is a bunch of servers, located in a data center (more on that later). Specifically, a server is a computer built … well to serve. The main characteristic of a server is that’s build to be on 24/7 and it needs to be very fast. So, while it may have the same architecture as […] Read more

The curios case of tech’s business model pendulum

The curios case of tech’s business model pendulum

In the beginning

In the 70s Bill Gates and Paul Allen were programmers. Different from a formal employment, both of them only made software to whoever needed. As such, they needed compensation -at least- to make a living. However, there was one problem, up until that time, a programmer worked for a company which made hardware that needed software. Gates wasn’t planning on being an employee, he was envisioning living only from building software for -again- whoever needed it. He laid this out in his Open Letter to Hobbyists. At the time, such a thing wasn’t saw as revolutionary, it was […] Read more

Native or Hybrid mobile app?

Native or Hybrid mobile app?

Mobile

In the mobile world, programming for an smartphone is divided in native or non-native (i.e. hybrid). But … what is it?

Each OS manufacturer (i.e. Google’s Android & Apple’s iOS) develops their platform to be programmed in a certain way with a certain language using a defined set of instructions, known as APIs (application programming interface). For Android that language is Java, for iOS is Objective-C and Swift. As with the web case, only people who know how to program in these languages are able to understand and develop for these mobile platforms. Java is quite a popular language, Android is […] Read more

Pokemon Go changed forever user behaviour towards AR

Pokemon Go changed forever user behaviour towards AR

There’s has been a lot a talk about Pokemon Go. We are going to focus on how it benefits AR, because, well … we do AR.

First things first

We weren’t that far off (4 years ago) when we predicted Google was doing data mining with Ingress. If you want all the details, I suggest you read this. Long history short, Alphabet (aka Google) has among its companies one name Niantic. Some years ago, Niantic published a game called Ingress. Ingress was based on going through portals in order to progress on the game. At that time we inferred that Niantic was […] Read more

Local Businesses presence in geo AR

Local Businesses presence in geo AR

Since the day we started working on AR, one of the way we envisioned it’s potential was by business being present on the medium (geo AR). Geo AR it’s not the only use case of this technology, however we believe is the strongest one as it’s base on functionality rather than entertainment (nothing wrong with entertainment though).

Lately we have been working with our partner of Bluepoints, they offer a nice product. To enhance this offer we out those business also in geo AR, so people can find them better.

Bluepoints business are present -at the moment- in the Metro layer only […] Read more

To ease Uber entry, make it electric only

To ease Uber entry, make it electric only

Many of us have seen or witness the worldwide battle between Uber and taxi drivers. Long history short, taxi drivers are defending their livelihood, while Uber represents the new way of working. The thing is, taxi services around the world are regulated by cities. So, in order to operate a taxi, the owner of it must pay the city a fee, which in some cities (like here in Montreal) could cost thousand of dollars. As such, taxis companies/drivers have a lot of leverage towards city mayors, and -obviously- have no interest in changing the status quo.

If a city wants to […] Read more

The stealth battle for 360 video VR domination

The stealth battle for 360 video VR domination

Virtual Reality has always been about generating virtual environments for its user. 360 Cinema has been around for decades, however VR was all about generating graphics for it. When Facebook purchase of Oculus made commercial VR a probable success, it was natural to try to put 360 video on the future Oculus platform.

On the side of Google, they were playing around with the idea of VR with Cardboard, also making it natural to play video with it. However, there were no 360 videos in Youtube, because there was no hardware to display it. So the chicken and egg cycle was […] Read more