The curios case of tech’s business model pendulum

The curios case of tech’s business model pendulum

In the beginning

In the 70s Bill Gates and Paul Allen were programmers. Different from a formal employment, both of them only made software to whoever needed. As such, they needed compensation -at least- to make a living. However, there was one problem, up until that time, a programmer worked for a company which made hardware that needed software. Gates wasn’t planning on being an employee, he was envisioning living only from building software for -again- whoever needed it. He laid this out in his Open Letter to Hobbyists. At the time, such a thing wasn’t saw as revolutionary, it was […] Read more

The challenging reality for Magic Leap

The challenging reality for Magic Leap

In case you’re not aware of, Magic Leap is one of the hottest startup lately. Their pitch?

An AR company with a technology that’s going to revolutionize the field

As such, they’ve raised (up until today) ~1.4$ Billion. Many big investors are behind this company, including Alphabet. Presumably most of them have seen a private demo of the product the company is making. Publicly this is what has been shown:

Which is exiting! Definitely expands AR, and that’s always a good thing. The people who has been granted access to the technology talk wonders about it, however -because of an NDA- they can’t […] Read more

Mexico DF

Mexico DF

Last week I had the great opportunity to visit Mexico city (a.k.a, Mexico DF: Federal District). I had the chance to get to know this wonderful, vast, complex and majestic city. The visit was mainly to expand our business and market what Terra Icons does. I met amazing people, companies and future partners. I continue to evangelize about augmented reality and the potential it has as a new medium. Mexico is well positioned to take advantage of this technology as it continues to be one of the growing economies on the world, and it’s one of the biggest markets on […] Read more

MVP, frameworks, languages and programmers

MVP, frameworks, languages and programmers

So you got your idea, maybe you already have a website hosted or in the cloud. Now you need to execute on that idea. Assuming this idea involves a software project, how do you proceed? Well, I’m going to share an small part on what’s needed to know in order to execute better, or at least with less pain.

Programmers and choices of languages

In order for this software idea to be made a reality you’ll need a programmer. This person (he or she) can be in the form of freelancer, employee, contract etc. Like any other profession, programming tends to be […] Read more

Local Businesses presence in geo AR

Local Businesses presence in geo AR

Since the day we started working on AR, one of the way we envisioned it’s potential was by business being present on the medium (geo AR). Geo AR it’s not the only use case of this technology, however we believe is the strongest one as it’s base on functionality rather than entertainment (nothing wrong with entertainment though).

Lately we have been working with our partner of Bluepoints, they offer a nice product. To enhance this offer we out those business also in geo AR, so people can find them better.

Bluepoints business are present -at the moment- in the Metro layer only […] Read more

To ease Uber entry, make it electric only

To ease Uber entry, make it electric only

Many of us have seen or witness the worldwide battle between Uber and taxi drivers. Long history short, taxi drivers are defending their livelihood, while Uber represents the new way of working. The thing is, taxi services around the world are regulated by cities. So, in order to operate a taxi, the owner of it must pay the city a fee, which in some cities (like here in Montreal) could cost thousand of dollars. As such, taxis companies/drivers have a lot of leverage towards city mayors, and -obviously- have no interest in changing the status quo.

If a city wants to […] Read more

The business case for VR

VR as a concept is decades old, started to make inroads on the PCs on the 90s, never to popularized as envisioned. Then, on this decade (2010s) a crazy guy decided to make a VR headset, which in turn got the attention of a games mogul, which in turn got the attention of Facebook and bought them for a cool 2$ billion. However, up until now, VR isn’t selling as a consumer device, maybe for industrial applications (like NASA) but that’s about it. Obviously Facebook is a consumer company, and for sure, when they bought it, it was saw as […] Read more

Project Tango available for more countries, but is it worth it?

Project Tango available for more countries, but is it worth it?

Project Tango is one of the many experiments Google Alphabet has. In short, is a tablet with extra sensors that enables it to have enhanced functionality no other tablet (or computer) has. Specifically it can sense the world around the device (it did it way before HoloLens was announced), and with this information, it can offer experiences not easily available on the mobile world, or at least not as precise. One of the most interesting features of tango is its ability to measure the environment around the tablet, by doing this, using a metric tape is a thing of the […] Read more

Apple Music and the ghost of being too early

Apple Music and the ghost of being too early

We previously talked about the phenomenon we baptized the Ghost of being too early, or as it is known in the entrepreneur world: Timing.

History is plenty of failed products that were introduce too early, later to be introduce successfully by another party, in many cases a similar or the same product. The latest of these examples of possibly successful product is Apple Music.

The idea of a offering a music streaming services goes back to the growing of the internet, in the late 90’s. This idea was materialized by services like music.net and Rhapsody. By that time, Rhapsody was the hot […] Read more

California dreaming

MarketLink

As we have mentioned earlier, we were invited to the MarketLink event in San Diego to show our solution to several companies. MarketLink is a great program that puts to talk directly companies with potential providers, with little red tape in between.

From our part, we got a chance to visit San Diego several times, a beautiful city in itself. Last but not least, we also had the opportunity to interact with companies like: ZTE, Samsung and Huawei. What else could we ask for?

San Francisco

Because of these Marketlink trips, we also had a chance to go north to Silicon Valley, and […] Read more