Formula-e AR Webapp

Formula-e AR Webapp

This weekend is the last race of the Formula e season, which will happen here in Montreal. To celebrate the occasion we developed a nifty little web app on which people can locate in augmented reality the venues inside the main venue. We are still scratching our heads on why this race wasn’t done on our beloved Gilles Villeneuve circuit, but that’s a conversation for another time.

As a true Montrealers, the web app is done in Frenglish, so don’t be surprise about it 🙂 For the geeks out there we use a combination of HTML5 and WebVR. The app works […] Read more

Apple officialized AR, now what?

Apple officialized AR, now what?

Last month Apple finally came out of the closet and showed ARKit (officialized), their vision/version of how AR should be. From the get go, Apple’s ARKit is -technologically- nothing new. ARKit comes from their acquisition of Metaio. As a matter of fact, considering the previous acquisition, ARKit is a downgrade from what Metaio offered. Of course Apple will improve and surpass ARKit to the level once Metaio was, however considering it took them two years just to publish ARKit, well, this improvement might take longer than some of us expect.

However, Apple is not the only big tech company integrating AR […] Read more

Rushing to AR

Rushing to AR

Two weeks ago Facebook rushed to publish two new AR features: Frame Studio & Camera effects. As always, any expansion on AR is a good thing. That said, Mr. Zuckerberg himself said -during the introduction- that those features will take time to be deployed, they just wanted to show the roadmap of the possible evolution of AR within their products. As of this writing these two features are not finished, not even available to everybody.

What’s the rush?

After the craziness of Pokemon Go -which certified people using AR outdoors-, some companies lost the fear of putting AR within their apps/products. Chief […] Read more

Two unintended consequences of the autonomous car project

Two unintended consequences of the autonomous car project

Google has an excellent PR machine. Among the several moonshots projects they endeavour was one into making cars self drive. At the beginning it was an experiment, however the PR machine -unintentionally- started making as if Goolge was going to disrupt their next industry: automobile. A situation that was quickly noticed by the establishment.

Consequence #1: This time, the establishment took notice

Silicon Valley has disrupted established industries they attacked. This time though, the car industry was not going to allow that to happen to them, not without a fight. After the raise in popularity of the self driving car from Google, […] Read more

The true location cloud computing

The true location cloud computing

The cloud concept is meant to be ethereal, floating, that we don’t need to worry about it. It has worked! However, cloud computing is very real, which means it has a real physical presence and cost. So, how does the cloud exist?

Floating around
Server

In reality the cloud is a bunch of servers, located in a data center (more on that later). Specifically, a server is a computer built … well to serve. The main characteristic of a server is that’s build to be on 24/7 and it needs to be very fast. So, while it may have the same architecture as […] Read more

The curios case of tech’s business model pendulum

The curios case of tech’s business model pendulum

In the beginning

In the 70s Bill Gates and Paul Allen were programmers. Different from a formal employment, both of them only made software to whoever needed. As such, they needed compensation -at least- to make a living. However, there was one problem, up until that time, a programmer worked for a company which made hardware that needed software. Gates wasn’t planning on being an employee, he was envisioning living only from building software for -again- whoever needed it. He laid this out in his Open Letter to Hobbyists. At the time, such a thing wasn’t saw as revolutionary, it was […] Read more

The challenging reality for Magic Leap

The challenging reality for Magic Leap

In case you’re not aware of, Magic Leap is one of the hottest startup lately. Their pitch?

An AR company with a technology that’s going to revolutionize the field

As such, they’ve raised (up until today) ~1.4$ Billion. Many big investors are behind this company, including Alphabet. Presumably most of them have seen a private demo of the product the company is making. Publicly this is what has been shown:

Which is exiting! Definitely expands AR, and that’s always a good thing. The people who has been granted access to the technology talk wonders about it, however -because of an NDA- they can’t […] Read more

Monterrey Tech

Monterrey Tech

Monterrey Tech (Tecnológico de Monterrey) is one of the world’s most prestigious universities. As part of our recent trip to Mexico, we engaged with them on how we can mutually collaborate. The result of this collaborations is, Tec Monterrey will be supplying us with the points of interest so they can be put into Terra Icons™.

This is for the main campus in Monterrey. As we have done previously with Montreal and Sherbrooke (among many others), now it’s Monterrey’s turn to be in augmented reality!

To navigate the campus in AR, download Terra Icons and select the layer: Monterrey Tec. Enjoy!
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El tecnológico […] Read more

Mexico DF

Mexico DF

Last week I had the great opportunity to visit Mexico city (a.k.a, Mexico DF: Federal District). I had the chance to get to know this wonderful, vast, complex and majestic city. The visit was mainly to expand our business and market what Terra Icons does. I met amazing people, companies and future partners. I continue to evangelize about augmented reality and the potential it has as a new medium. Mexico is well positioned to take advantage of this technology as it continues to be one of the growing economies on the world, and it’s one of the biggest markets on […] Read more

Native or Hybrid mobile app?

Native or Hybrid mobile app?

Mobile

In the mobile world, programming for an smartphone is divided in native or non-native (i.e. hybrid). But … what is it?

Each OS manufacturer (i.e. Google’s Android & Apple’s iOS) develops their platform to be programmed in a certain way with a certain language using a defined set of instructions, known as APIs (application programming interface). For Android that language is Java, for iOS is Objective-C and Swift. As with the web case, only people who know how to program in these languages are able to understand and develop for these mobile platforms. Java is quite a popular language, Android is […] Read more