Pokemon Go changed forever user behaviour towards AR

Pokemon Go changed forever user behaviour towards AR

There’s has been a lot a talk about Pokemon Go. We are going to focus on how it benefits AR, because, well … we do AR.

First things first

We weren’t that far off (4 years ago) when we predicted Google was doing data mining with Ingress. If you want all the details, I suggest you read this. Long history short, Alphabet (aka Google) has among its companies one name Niantic. Some years ago, Niantic published a game called Ingress. Ingress was based on going through portals in order to progress on the game. At that time we inferred that Niantic was […] Read more